Coming first in anything requires the right investment – and the right coach. Yet getting the gold medal is just the beginning.
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Ever since the ‘revolution’ of DIY marketing, beginning with desktop publishing in the late 1990s, which has grown through to the current growing trend of DIY website design, we have seen many companies suffer, and even collapse, due to poor marketing decisions – all in an effort to save money.
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Everyday I see companies promoting their DIY website offering in the same way desktop publishing was sold in the nineties—as a way to create your own marketing for free. Websites, for businesses, are a marketing tool—the most powerful and important marketing medium on the planet. So the question is “Who should be designing your marketing?”
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Here is a modern day parable that illustrates nicely how advertising as we know it came to be. It also shows...
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